Jeff Belford joined TriWest at the inception of Fund II in 2003 from Swiss Water Decaffeinated Coffee Company Inc., a former TriWest portfolio company. Jeff contributes both financial and operations expertise to the TriWest team, having gained significant experience prior to joining TriWest.
Jeff was CFO of Swiss Water from 2000 to 2003, during which time the company was listed on the TSX as an income trust. From 1996 to 2000, Jeff was Director of Finance and Operations for Descente North America, an international sportswear company. Prior to Descente, Jeff spent seven years with Kraft Foods in various finance roles.
Jeff holds a Bachelor of Commerce degree from the University of Toronto and is a member of the Canadian Institute of Chartered Accountants.