Founded in 2010 and based in Calgary, Alberta, MaxAssist develops and markets industry-leading recall, scheduling, automated messaging, and analytics solutions used by dental practices and Dental Service Organizations across North America. The Company’s Software-as-a-Service (“SaaS”) offering is the market’s first truly comprehensive recall optimization platform focusing on maximizing the potential of its clients’ existing operations. The MaxAssist team consists of professionals with significant dental industry expertise who are highly focused on refining the Company’s unique offering with the goal of improving the efficiency of dental offices across its network of subscribers.